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Well, is it that time of the year when you are thinking about purchasing new clubs? What should you look for in a custom fitting?

There are some important things to remember when deciding where to get fit for the next set of clubs or that new driver. Are you going to be fit with range balls? If you play range balls on the course, then that makes total sense. But if you don't, then why get fit with them? Most range balls have limited flight, and many have been well used and are worn. These issues affect distance and accuracy.

How long will the fitting take? This depends on where you go. If the fitter asks you to hit more than 40 full swings, he is fitting you for those days when you play more than one round of golf. If the fitter needs you to take more than 40 swings in the fitting, which often happens, he should have you come back to finish the process on another day - at no extra cost.

A good fitter wants to get the job done right, not fast. If, on the other hand, you are in and out in 20 minutes, you were probably sold a set of clubs that were not accurately fitted. If the fitter simply takes a wrist to floor measurement, I can guarantee, you were not carefully fitted.

A good fitter wants to know what clubs you currently have, and what happens when you hit with them. He will determine what the ball striking is like and what length works best, your launch angle, swingweight needs, shaft flex, shaft weight, loft, and much more.

Notice that I didn’t mention lie angle. That is done after you have either had the clubs made or purchased. And it is done dynamically, one club at a time...not measure one, and then change all the other clubs to match.

If you don’t have the chance to compare your new clubs against your current clubs during the fitting, the fitter is not after your best interest. He is seeking only a sale. If you don’t compare each set, then how do you know improvements are being made?